The Real Price Tag of Beauty – The Cost Per Day

What is the real price tag of Beauty? Is the price of highly-priced facial skincare better than an investment in medical aesthetic treatments?

It seems everything has a price, including vanity. This, however, has not deterred women from handing our credit card to the cashier for a chance to strut in a pair of Louboutin or carry a Birkin. But looking good needs to come as a “holistic package”. It is not only about the accessories you carry and the clothes your wear. It is also about our physical appearance. Yet many are still hesitant and skeptical when it comes to aesthetic procedures.

Aside from the fear of going through with any medical aesthetic procedure—non-invasive or otherwise, many people balk at the price of such procedures. Let’s take a look at the cost of some popular treatments and a well-known premium beauty product to see how they stack up in terms of cost per day. You’d be surprised at how aesthetically palatable medical aesthetics are for our wallet in reality.

The legendary skincare brand, La Mer, has a popular and much revered beauty product called “La Mer Crème de la Mer”. Priced at S$480 for 60ml (at the shopping mall Tangs), it is marketed as a product that can firm skin, improve fine lines and wrinkles, and make pores less visible. If you divide that investment over 90 days, which is roughly how long it’d last on average, it’d cost you $5.33 per day to use the product.

The use of Botox to iron out wrinkles is one of the commonly used treatments. It costs, for instance, S$310 to remove frown lines at Halley Medical Aesthetics (Halley). If we are to apply the same formula* to this treatment, the investment cost of a Botox frown line treatment is S$3.44 per day over 90 days. And if pores is one of your concerns, a laser face rejuvenation treatment targeting pores costs S$370 at Halley. If you spread that investment similarly* over 90 days, it’d cost you S$4.11 per day for the treatment. What we know for sure is that these medical aesthetic treatments are scientifically proven to work.

How about the more “expensive” medical aesthetic treatments, you ask. The cost of Halley’s Ultimate Facial Rejuvenation, for instance, is S$950 and it is for skin toning, firming, brightening, minimising pore size, treating inflammation, and redness reduction. A yearly refresh is recommended for this treatment programme that comprises two lasers with Micro-Botox for the face. If you break that investment down over 365 days, it’d cost you S$2.60 per day.

We don’t often see medical aesthetic products the same way we see off-the-shelf beauty skincare. For beauty products, the perception is that they are of better value because we use them every single day. Whereas for medical aesthetic treatments, they are not something we can “use” everyday and it is perceived to be expensive. The reality is that medical aesthetic treatments are affordable. What’s more, we know they are effective. And when paired with complementary daily skincare, we can make the investment last for a longer time.

* Duration between repeat treatments depends on treatment area, product used, and differs from patient to patient. It is best to consult your doctor about this prior treatment.

 

 

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